Shira Lane is one of millions of people on the planet who suffers from lactose intolerance and/or other milk allergies. In her case her lactose intolerance led her to research the dietary effects of dairy products and motivated her to produce the film Got the Facts on Milk? (GTFO Milk?).
Shira decided to attack the Sacred Cow of dairy by throwing herself into a cross-country odyssey to discover what Americans understand about milk and how the monolithic dairy industry through its monumental advertising campaigns has shaped people's positive attitudes toward milk products.