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From: Mark Rifkin (rifkin.vegsource.com)
Subject:         Re: Field clarification
Date: December 24, 2005 at 1:02 pm PST

In Reply to: Re: Field clarification posted by vicki on December 24, 2005 at 10:51 am:

Vicki,

You're very welcome!

I did have one additional point re: the value of food service classes.
Another prudent way of increasing demand for veg'n food is to increase access to it. Many people perceive that they cannot get decent veg'n food in food service establishments, but that's largely false, esp in major metropolitan areas. For example, I maintain a list of 120 veg'n-FRIENDLY restaurants in Baltimore and surrounding areas.

However, many restaurant staff/mgmt (veg'n-friendly or not) apparently fail to understand the basics of healthy cooking, as well as how to better serve their veg'n cutomers. This creates an opportunity for an enterprising professional to consult to food service and help them adjust their menu and marketing to meet the needs of healthy/veg'n consumers. Thus the food service courses would be useful to train the nutrition professional, thus expanding their market and increasing demand for their services.

What appears to be boring on the surface can actually prove profitable in the long run.

Mark Rifkin, MS, RD, LDN

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