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From:	Jeff Novick, MS, RD, LD, LN (novick.vegsource.com)
Subject:	Re: Brain Toniq
Date:	July 3, 2009 at 8:03 am PST

In Reply to: Brain Toniq posted by Veggie on July 2, 2009 at 5:31 pm:

Greetings,

My position on any and all of these products is that there should be some good evidence for anything we do, whether it is a food, a diet, a herb, a medicine, a supplement, a treatment, or anything. We should also be aware of the potential harm and/or side effects.

Good evidence, means peer reviewed published studies in mainstream scientific journals.

Anyone can came out and make virtually any claim they want. The burden of proof is not really on us to disprove everyone of them and all their claims but the real burden of proof is on them to substantiate their products, diets and their claims. And with more than short term unpublished data or anecdotal info.

Realize that if these companies get shut down for one diet, pill or product, they just rearrange a few things and come right back out with a new diet, pill or product making the same extra-ordinary claims.

In addition, extra-ordinary claims require extra-ordinary proof.

The burden is on them, not me.

I am not sure which is worse, that a company like this can get away with the misleading advertising and promotion of their product for years with no proof of its effectiveness, or that consumers are willing to believe it without any proof of its effectiveness, or that even after the fact that the truth comes out, that consumers continue to buy it and believe in it.

Caveat Emptor!

In Health
Jeff

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