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From: TSS ()
Subject: Jim McAdams, president of National Cattlemen's Beef Association calls for 100 percent testing for BSE
Date: April 11, 2005 at 7:56 am PST

-------- Original Message --------
Subject: Jim McAdams, president of National Cattlemen's Beef Association calls for 100 percent testing for BSE
Date: Mon, 11 Apr 2005 09:43:05 -0500
From: "Terry S. Singeltary Sr."
Reply-To: Bovine Spongiform Encephalopathy
To: BSE-L@KALIV.UNI-KARLSRUHE.DE


##################### Bovine Spongiform Encephalopathy #####################

-------- Original Message --------
Subject: Hope and Challenge Lay Ahead for Cattle Industry
Date: Mon, 11 Apr 2005 09:08:50 -0500
From: Texas A&M Agriculture News
Reply-To: "AGNMORE -- Agriculture and More, News from Texas A&M"

To: AGNMORE@listserv.tamu.edu

NOTICE: This and other news stories, streaming audio and video, and
digital photos for your use are available at http://agnews.tamu.edu/

April 11, 2005
Hope and Challenge Lay Ahead for Cattle Industry
Writer: Kay Ledbetter (806) 677-5608, skledbetter@ag.tamu.edu

VERNON - Right now it's pretty easy to be a good beef-operation
manager.
"We are in the best of times – traditionally high prices, good grass
and good rains. There's a lot of hope."
That's the message delivered by Jim McAdams, president of National
Cattlemen's Beef Association. McAdams during the Wheat and Stocker Cattle
Field Day hosted by the Chillicothe/Vernon Agricultural Research and
Extension Center.
But McAdams said one thing has remained consistent throughout the
cattle industry: the cattle cycle. The decisions made today will determine
the future when the cattle cycle declines again.
"You really have to think," he said.
Many challenges are ahead for the cattle industry, McAdams said. High
cattle prices are being countered by increasing costs. Globalization and
restructuring within the industry mean world events have a bigger impact
on doing business.
"We're not just competing against our neighbor," he said. "Those who
can produce for less will compete."
Economic challenges, government challenges and demographics are things
the individual can do little about.
"But we can learn to accentuate our advantages," McAdams said. "We have
an educated work force, research and technological systems. We have to
utilize them to our advantage."
Use the tools available, McAdams said. "The industry rapidly adapted
EPDs (expected progeny difference), and it's made a difference. Animal ID
is another tool that can be turned to an advantage."
Find a balance between being a good business manager and a good
production manager, he said. Producers need to make decisions looking five
years ahead at least and keep good records.
For instance, each producer must decide "will this genetics or piece of
equipment pay for itself? And then realize, we can't do it alone."
McAdams said in his early years as a ranch manager, he tried to take
what he learned at field days, put it into practice and it cost him. But
when he learned to work with Texas Cooperative Extension, work with its
agents and specialist, "they saved me."
Look at the past, he advised. From the change of grass markets to
feedlots to the beef-price freeze and resulting crash due to holding of
cattle, "learn from it."
The beef industry lost 50 percent of its market from 1977 to 1997, he
said. Then it realized it needed to produce what the consumer wanted.
Since 1997, demand has increased 25 percent.
Today's hot debate is how to get the Japanese market back open. It
wants 100 percent testing for bovine spongiform ecephalopathy.
"Let's give it to them," McAdams said. "It's all about how we look at
things and how we work through them."
Cattle producers must adapt and change in order to benefit, he said.


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TSS

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