Just to state, I have never bought anything from the site and the marketing doesn't bother me. They are merely available resources. The site has a wealth of information and I have found the support indispensable. Read the book and decide if the program is for you or not. I never could have felt so great nor lost so much weight without vegetables as the base of my diet, so it obviously worked for me. It may not be for everyone, though there are many ways of tweaking the program--some do starches and some don't, some do low-fat and some do high-fat, etc.--based on your needs.