Recently, the 2013 Super Bowl featured a Got Milk? commercial with celebrity Dwayne "The Rock" Johnson promoting milk for it's protein content. This 30 second commercial was sponsored by MilkPEP(Milk Processor Education Program). MilkPEP is conglomerate of several dairy industry processors with one goal in mind - to promote the sales of more milk and dairy. At an average cost of $3.7-$3.8 million for a 30 second Super Bowl commercial these dairy companies spent a fortune branding their product as something that's good for you. Unfortunately, millions of consumers will believe this marketing ploy.
However, a quick look at the medical and scientific literature on milk products (and dairy in general) uncovers some dark secrets about these over glamorized and falsely advertised products. Here's 5 big reasons you may want to put the milk carton down for good.