It's called Beyond Meat, and it's made from plant protein, mainly soy and peas.
In blind tests, it deceived meat-eaters every time.
It contains no saturated fat, no gluten, it's cheaper than real meat, and they can't keep it in stock it's so popular.
It's vegan, cheap, and a unique opportunity to shift the global food balance from eating animals to eating plants, even for people who love the taste of meat.
Now is it "health food?" Not really, but it's a LOT healthier than the alternative, a nice occasional treat for the healhy eater, and something your meat-eating friends could get behind, helping save environment and animals while getting an identical experience to eating real meat.
For more information, check out this report: