The Big Veggie Survey


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What are the choices and challenges for vegetarians in 2011?

What's it like being vegetarian or vegan in the world today? Is it easy, challenging, satisfying, fun? What's difficult and is there anything that could really make a difference? The Big Veggie Survey, a major new research project, commissioned by the Vegetarian Society UK and carried out by market research company ORC International, aims to find out.

The Vegetarian Society UK, an educational charity, wants to hear from vegetarians, vegans, ex-veggies and meat-reducers to learn more about the experiences of vegetarians in today's world. The Big Veggie Survey is also aimed at caterers, carers and teachers, indeed anyone with an interest in vegetarianism. The survey is open now and runs until 3 September 2011.

Dr Jon Green, Chief Executive of the Vegetarian Society, said, "The Vegetarian Society UK has been supporting and representing vegetarians for more than 160 years so it's tempting to think that we must have all the answers already, but with vegetarians, vegans and others who have an interest in vegetarianism coming from all sorts of different perspectives, it's vitally important for us to check in every so often and find what people really think. We also need to look to the future, understanding who the vegetarians of tomorrow will be and what we can do to help them get there."

You can access the survey on:

Note: the 'prize draw' is only relevant in the UK.


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