Got Dairy? Not On These Pizzas! Tofurky Goes into Frozen Pizza Biz

Tofurkey | 05/07/10

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Turtle Island Foods, makers of the popular Tofurky brand, is introducing the first frozen 100% Vegan Cheese Pizza in the country - a new line that has already won the coveted VegNews Best of Show Award at the Natural Products Expo West trade show this past March.

Made with Tofurky's meat alternatives and Daiya tapioca-based cheese that melts like traditional cheese, Tofurky's new pizzas are available in three delicious varieties: Vegan Cheese; Italian Sausage & Fire-Roasted Veggies; and Pepperoni - the first meatless frozen pepperoni pizza on the market (pepperoni is the #1 pizza topping in U.S., accounting for 36% of all pizzas ordered).

The revolutionary Daiya cheese tastes, shreds, melts and stretches like dairy-based cheese, but is made without casein (the protein found in dairy products), or soy, a common ingredient in many other non-dairy cheese alternatives. In addition, Daiya cheese is free of all common allergens, animal products or cholesterol and is made with nutritious planted-based ingredients only.

Though Americans gobble an estimated 37,000 acres of pizza per year, vegans, the lactose intolerant and others just looking for a healthier slice of pie have never had a viable pizza product to enjoy since all conventional pizzas on the market contain dairy (except for one "pizza" with no cheese at all).


Beyond being dairy-free, Tofurky's delectable new vegan cheese pizzas also provide a nutritious alternative to traditional pizzas. For example, Tofurky's Pepperoni Pizza contains half the sodium, 0mg of cholesterol, 6g of fat, and 1g of saturated fat per serving compared to 15mg of cholesterol, 15g of fat, and 5g of saturated fat in a typical meat pepperoni pizza. 

Each Tofurky pizza variety is:

  • Cholesterol and trans fat-free
  • Made with up to 50% less sodium and 67% less fat than dairy and meat pizzas
  • Made without any artificial ingredients
  • Free of common allergens such as casein, lactose, egg, dairy, whey and nuts

"The response we have seen so far to our new pizzas reminds me of the first Tofurky Roasts in 1995. People have been waiting years for a truly delicious frozen vegan pizza," said Seth Tibbott, founder of Turtle Island Foods. "Our mission: No pizza lover left behind!'"

Tofurky Pizzas are just now getting placed in select natural food and grocery stores and will sell for an SRP of $7.99 to $8.99. 



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