The UK's first fully vegetarian restaurant chain, and the first global chain to carbon footprint every menu item, is launching in London this ummer with three central venues.
Otarian, the brainchild of Australian environmentalist Radhika Oswal, will launch its first two sites on Shaftesbury Avenue and Wardour Street in June, and its third on Regent Street later this year before expanding across the rest of the UK.
A spokesperson for Otarian, which will also launch two sites in New York next week, said that after its restaurants were 'firmly established' in its existing locations, Otarian would expand to further cities in both the UK and US.
"There is a growing interest in sustainable living in many parts of the world; this represents a big opportunity for Otarian," she said. "We will focus our expansion on areas where there is the strongest awareness of and interest in sustainability."