It started with a graphic documentary on Israeli TV showing cats and dogs being skinned alive for their fur. The program also reported some clothes claiming to be made of synthetic fur were in fact made of real pelt.
Legislation was proposed amid a public outcry, and now former sex symbol Brigitte Bardot and singer Paul McCartney have joined the campaign to make Israel the world's first fur-free country.
"I would like to thank you personally for your help and support promoting the law against the commerce of fur in Israel," the French actress-turned-animal-rights activist said in a letter to members of Israel's parliament, the Knesset.
Meanwhile, the former Beatle, a vegetarian for many years, wrote on his Web site: "By banning the fur trade, Israel would be providing a moral lead to those countries and showing what can be done."