EDITOR'S NOTE: Based on the controversial sound of our email newsletter, a number of people have assumed that VegSource is critical of or otherwise has a problem with Whole Food's health-incentive program. In fact the opposite is true. We had our tongue firmly in cheek in that email.
We think this is a model program which other companies should adopt. We were playing devil's advocate in our email by calling this "discrimination" because some groups are calling it that and condeming what we feel is Whole Foods' excellent program. We strongly disagree with the "obesity awareness" groups in the CNN video below who think Whole Foods is being unfair by rewarding employees who seek to improve their health.
Whole Foods has also recently taken to giving prominent display in their stores to books from leading plant-based diet advocates, such as John McDougall, Joel Fuhrman, John Robbins, Neal Barnard, Caldwell & Rip Esselstyn, and others. If more companies adopted the Whole Foods' strategies and concern for their employees, the world would quickly become a much healthier place.
UPDATE: We have learned from a goood friend who is personally involved in the management of the Whole Foods program that part of the program is that Whole Foods is paying for a number of its least healthy employees to take residential programs with Dr. Fuhrman, Dr. McDougall and Dr Esselstyn. These programs teach healthy eating and effective lifestyle habits to lose weight and reverse disease. So Whole Foods is investing real money to help their employees who want help in getting healthy.
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Whole Foods is tired of paying high health insurance costs, so they've created incentives for employees to lose weight -- the leaner they are, the more money they save when shopping at the store.
We think this sounds like a fabulous idea.
Should companies start creating incentives for employees to get healthy?
What do you think?
Watch the video below...