World's largest food service company launches flexitarian campaign

Daelyn Fortney | 01/07/10

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Read More: Compass Group, flexitarian, Humane Society of the United States

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Compass Group, the world's largest contract food service company, has launched the "Be a Flexitarian" campaign. A flexitarian is also known as a semi-vegetarian, one who actively integrates meatless meals into his or her diet.

The corporation worked closely with the Humane Society of the United States (HSUS) to develop the flexitarian program which will promote healthier, more humane eating in the company's corporate and academic food service cafeterias.

"Eating flexitarian can have a positive impact on your health. Vegetable sources of protein, especially legumes and grains, are packed with vitamins, minerals, phytonutrients and are good sources of more healthful unsaturated fats," stated Deanne Brandstetter, VP Nutrition and Wellness, Compass Group. "They also have no cholesterol, are generally low in saturated fat and often are lower in calories than animal proteins."

In addition to the current initiative, Compass Group can be applauded for using cage-free eggs since 2007.  A Facebook fan page was developed for those who wish to participate in the "Be a Flexitarian" campaign.

HSUS provides the following facts:

• Meat-free foods are an important antidote to factory farms. These massive operations\ raise and kill more than nine billion farm animals in the U.S. each year and pollute our environment.
• Replacing meat with healthy vegetarian foods helps prevent against obesity, heart disease, stroke, many cancers, diabetes and other serious diseases.
• By reducing our meat consumption by only ten percent, we can fight animal cruelty by sparing nearly one billion animals a lifetime of suffering each year.
• Per the American Dietetic Association, "appropriately planned vegetarian diets, including total vegetarian or vegan diets, are healthful, nutritionally adequate, and may provide health benefits in the prevention and treatment of certain diseases."

Recently HSUS was credited with helping House of Blues develop a cage-free egg policy. The groundbreaking initiative will have a large impact as the live music restaurant uses more than 2 million eggs each year.  Source


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