Electronic Arts Inc., maker of the Sims 3, was honored this week with PETA's Proggy Award for Most Animal-Friendly Game of 2009. PETA's Proggy (progress) Awards recognize animal friendly achievements in commerce and culture. The video game developer received the honor "for its positive depiction of vegetarians in the popular video game."
The Sims 3 allows players to create vegetarian characters who, as PETA points out, "live longer and age more slowly than meat-eating Sims." Vegetarian Sims can become sick if they eat meat by accident so it is best that they stick to available cruelty-free options such as tofu dogs, veggie burgers, and ratatouille.
"Electronic Arts Inc. knows that compassion is strength," says PETA Executive Vice President Tracy Reiman. "And by portraying vegetarians in a positive way, other players might be encouraged to give animals a break and stop eating them."
Electronic Arts will receive a framed certificate and a letter of congratulations from PETA. Source