Celebrities and doctors launch 21-Day Vegan Kickstart weight-loss program

Daelyn Fortney | 12/29/09

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As the holiday season draws to a close, many people are looking forward to the New Year with thoughts of weight loss on their minds. To help individuals succeed, the Physicians Committee for Responsible Medicine (PCRM) has teamed up with actress Alicia Silverstone, basketball superstar John Salley, best-selling author Rory Freedman, and celebrity chef Tal Ronnen to launch the 21-Day Vegan Kickstart program.

Based on research by Dr. Neal Barnard, founder and president of PCRM, the free online program will provide all the support and essential information for those wishing to move toward a plant-based diet.

"Losing that spare tire has never been easier," says PCRM dietitian Susan Levin, M.S., R.D. "People who try a vegan diet typically lose about a pound a week, without limiting calories. Our Kickstart program offers a step-by-step guide to eating habits that will shrink your belt size, lower your cholesterol level, and improve your overall health."

Those participating in the 21-Day Vegan Kickstart program will have access to vegetarian recipes, cooking tips, an interactive vegan restaurant guide, and a 21-day meal plan. Additionally celebrities will share personal stories about their eating habits and offer advice on food choices and grocery shopping.

Registered dietitians and physicians such as Neal Barnard, M.D., Dean Ornish, M.D., and John McDougall, M.D. will be available through online videos and discussion boards.

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21-Day Vegan Kickstart


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