California "Happy Cows" commercial shooting in - New Zealand!

LATIMES.COM | Richard Verrier | 11/13/09

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It doesn't matter where they shoot the commercial, the cows aren't really happy...

The California Milk Advisory Board may have shot itself in the hoof.

The board, which promotes the state's dairy farmers and is overseen by the California Department of Food and Agriculture, is again preparing to film commercials touting California milk from California cows -- in New Zealand.

In January, it plans to shoot part of its new series of 10 California "Happy Cows" TV commercials in Auckland, taking advantage of that country's low production costs.

It comes just after California began offering film tax incentives this summer to reverse so-called runaway production that has caused the loss of thousands of jobs in the Los Angeles area as other states and countries have siphoned off film and TV crews with lucrative financial incentives.

Read the whole story here.


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Regarding vegetarianism vs. veganism, man is the only species that drinks the milk of another species. All other species drink the milk of the mothers of their own species until they are weaned. Cow's milk is the perfect food—IF you're a baby calf!

To mass produce cow's milk on a large scale via factory farming, cows have to be kept continually pregnant, giving birth, and lactating. The cows are genetically bred to produce excess cow's milk for humans. Male cows (bulls) are useless to the dairy industry, so they become veal. By supporting the dairy industry, one indirectly supports cow killing.

Vegetarians DO cause far less animal cruelty than meat-eaters, but a nonviolent philosophy would carry greater weight from vegans than from vegetarians.

The meat-eaters, especially, exactly, are ready to find fault with us in this regard: do we love all animals, or only some animals (e.g., cows) and not others? And if we really do love the cows, why do we contribute to their death and suffering just to drink their milk?

Can children be raised without cow's milk? YES! Half the world's population (blacks and Asians in particular) are lactose intolerant, and can't digest milk after infancy. Dr. Michael Klaper has written books on vegan nutrition, pregnancy, and childbirth.

One of the first books I read on the subject of vegetarianism while in college was A Vegetarian Sourcebook by Keith Akers (1983). Describing the environmental damage caused by raising animals for food: topsoil erosion, deforestization, loss of groundwater, etc. as well as the economic inefficiency and waste of energy and resources in raising animals for food in an age of exploding human population growth, Keith Akers foreshadowed John Robbins' Diet for a New America (1987), which was nominated for a Pulitzer Prize.

In A Vegetarian Sourcebook, Keith Akers writes:

"Using grasslands for livestock agriculture creates great environmental problems, which greatly limit its usefulness. Grazing systems require ten times more land than feedlot agriculture, in which animals are simply given feed grown on cropland. Grazing systems have to be extensive in order to avoid the catastrophic consequences of overgrazing—which renders a piece of land unsuitable for any purpose.

"Overgrazing and the consequent soil erosion are extremely serious problems worldwide. By the most conservative estimates, 60% of all U.S. rangelands are overgrazed, with billions of tons of soil lost each year. Overgrazing has also been the greatest cause of man-made deserts.

"Even if we grant grazing a role in a resource-efficient, ecologically stable agriculture, milk should be the end result, not beef. Milk provides over 50% of the protein and nearly four times the calories of beef, per unit of forage resources from grazing.

"'When only forage is available, then egg, broiler and pork production are eliminated and only milk, beef, and lamb production are viable systems,' state David and Marcia Pimentel, scientists and authors of Food, Energy and Society. "Of these three, milk production is the most efficient.'

"An ecologically stable, resource-efficient system of grazing animals for human food could not be anything faintly resembling today's livestock agriculture," concludes Akers. "It would be a smaller, decentralized, less intensive system of animal husbandry devoted to milk production."

This is what the Vedas say as well: an acre of land, a cow and a bull, and you're all set! The Vedas also warn that when a population is sinful, their land becomes a desert...and overgrazing does lead to topsoil erosion, which in turn leads to desertification. So it may be possible to have animal agriculture (devoted solely to milk production) on a small scale—like the Amish. But the rest of humanity, with an exploding population in the billions, will have to be vegan.

According to the editors of World Watch, July/August 2004: "The human appetite for animal flesh is a driving force behind virtually every major category of environmental damage now threatening the human future--deforestization, topsoil erosion, fresh water scarcity, air and water pollution, climate change, biodiversity loss, social injustice, the destabilization of communities and the spread of disease."

Brother David Steindl-Rast, a Benedictine monk, similarly says: "...the survival of our planet depends on our sense of belonging--to all other humans, to dolphins caught in dragnets to pigs and chickens and calves raised in animal concentration camps, to redwoods and rainforests, to kelp beds in our oceans, and to the ozone layer."

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