Then he proceeds to tell us all the reasons he should be.
Confusing, to say the least. As a big fan of Mark Bittman, I continue to be mystified by his refusal to take a stand and tell us with abundant clarity exactly why we should be eating a whole foods, plant-based diet. He probably knows more about the consequences of our food choices than all the other prominent journalists combined---yet he still has a tendency to "beat around the bush."
As for not using the "vegan" moniker to describe himself, I agree with him on that decision but for different reasons. Mark seems to think that we may actually "need" to eat some animal protein so he never really closes the deal with his readers. In an article that clearly describes a plethora of health, social and environmental issues of eating animal foods, Mark also throws in this confusing paragraph:
Animal products have a special place in this discussion, because unlike hyper-processed foods they have been a part of the diet of most humans since humans existed, and because their concentration of nutrients makes consuming at least some of them convenient and perhaps even smart.
Mark goes on to say that he follows his own VB6 plan---vegan before 6 p.m. That probably means that he eats animal protein almost every night and he also admits to cheating. That probably means that he eats animal protein frequently before 6 p.m. I just did a search for "vb6." Nothing else. The first thing I saw was an article in BEEF Magazine---saying that Mark Bittman wasn't pleasing anyone with that formula for eating.