J Morris Hicks

J Morris Hicks

Posted June 4, 2013

Published in Celebrities

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"Why I'm Not a Vegan" --- Title of latest Mark Bittman piece

Read More: Mark Bittman, VB6, vegan

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Then he proceeds to tell us all the reasons he should be.

Confusing, to say the least. As a big fan of Mark Bittman, I continue to be mystified by his refusal to take a stand and tell us with abundant clarity exactly why we should be eating a whole foods, plant-based diet. He probably knows more about the consequences of our food choices than all the other prominent journalists combined---yet he still has a tendency to "beat around the bush."

As for not using the "vegan" moniker to describe himself, I agree with him on that decision but for different reasons. Mark seems to think that we may actually "need" to eat some animal protein so he never really closes the deal with his readers. In an article that clearly describes a plethora of health, social and environmental issues of eating animal foods, Mark also throws in this confusing paragraph:

Animal products have a special place in this discussion, because unlike hyper-processed foods they have been a part of the diet of most humans since humans existed, and because their concentration of nutrients makes consuming at least some of them convenient and perhaps even smart.

I think BEEF Magazine is pleased that Mark is helping to keep the public confused.
I think BEEF Magazine is pleased that Mark is helping to keep the public confused.

Mark goes on to say that he follows his own VB6 plan---vegan before 6 p.m. That probably means that he eats animal protein almost every night and he also admits to cheating. That probably means that he eats animal protein frequently before 6 p.m. I just did a search for "vb6." Nothing else. The first thing I saw was an article in BEEF Magazine---saying that Mark Bittman wasn't pleasing anyone with that formula for eating.

Click here to continue reading this article.

—J. Morris Hicks, board member, T. Colin Campbell Foundation


12 Comments | Leave a comment


I read his piece on HuffPost and still think it's stupid. Makes no sense to me whatsoever. Sounds more like a fad than the REAL eating that I as a vegan have engaged in, enjoyed and been at peace with for thirty years. Bittman needs to get real.


Probably is keeping the doors open to all potential future sponsor connections, and also in denial about his food addictions--the same addictions we were all brought up with. OR, he's in the closet about being vegan. Only those sharing meals with him know for sure. He's watching his commercial back, waiting for the hundredth monkey.


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