J Morris Hicks

J Morris Hicks

Posted August 10, 2011

Published in Green, International

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FOOD -- World's brightest are missing the main point.

Read More: land degradation, limited arable acres, loss of species, unsustainable feeding model for the world, world hunger

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When it comes to our food, most of the world's brightest still believe we "need" to eat animal protein. We don't. In fact, it's killing us and it's taking a huge toll on our planet at the same time. 

Julian Cribb, author, journalist and agricultural consultant

And the sooner our global leaders, scientists, doctors and journalists realize that simple fact; the sooner we can get some real traction on fixing the mess that we have created since 1492. At the request of my friend on the Isle of Wight, I watched an interesting video (23 minutes) of Julian Cribb yesterday. An Australian agricultural journalist, he is the author of The Coming Famine, the Global Food Crisis and What We Can Do to Avoid It. Although we had researched his book extensively last year while writing ours, I had not yet seen him on video.

For your convenience, I have provided that video for you below, but first I want to tell you about Mr. Cribb and what he had to say in the video. More importantly, I want to tell you about what he DID NOT SAY in that video. Mark Bittman of the New York Times reported on Mr. Cribb's book in August of 2010 (Link to article below my signature):

Like many other experts, he argues that we have passed the peak of oil production, and it’s all downhill from now on. He then presents evidence that we have passed the peaks for water, fertilizer and land, and that we will all soon be made painfully aware that we have passed it for food, as wealthy nations experience shortages and rising prices, and poorer ones starve.

Indeed, Mr. Cribb does paint a pretty bleak picture of what is happening to our world's food supply, but like most of our world leaders, scientists and journalists; he comes up way short in telling us the blinding flash of the obvious solution to the global food crisis that we face. He misses the vital few -- or should I say the vital "one," -- of simply returning to the natural diet for our species

Continue reading the article and watch video...

—J. Morris Hicks…blogging daily at



1 Comment | Leave a comment


I so often wonder how to bridge this gap! Otherwise staunch and radical environmentalists go all wibbly at the thought of recommending people eat (and base their economy) differently.

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