Why not? Animals all deserve the same consideration. If we are cold and uncaring about cows or pigs, which are in many ways as intelligent as cats - why should the Italian viewers be shocked at eating one animal over another.
Until we can grasp this fundamental fact, we are all carrion-eating vultures.

I'll admit there have been times I've considered violence against my three cats (kidding!), but I'd never eat them. They on the other hand have threatened to eat me many times when I'm late with their dinner!

Doesn't it look like soft serve strawberry ice cream to anyone else? I agree the process (especially the ammonia bath) is disgusting, but the picture is not very effective for impact. Perhaps the bones being processed would drive home the unhealthy message better. My first thought - honestly - when I glanced at the picture was, "Oooo ice cream! rats! can't eat that, it's dairy!" I had to be directed back by a link from the title. *shrug* I absolutely agree that it's shameful to feed this to children - but the photo just doesn't rock me.

My concern about animals being used as food, clothing, entertainment & used in science experiments is the element of suffering caused to the creatures.
Also, the environmental impact that having so much animal wastage pumped into the environment will cause? What will happen to all the waste created from these animal farms? Yes they give hormones to most animals bred for consumption, they also give them antibiotics to stop infections & illness spreading due to conditions being bad for the animals due to overcrowding & lack of sanitation. Most factory farms want to make the best profit possible, so rarely have vet call-outs. Overcrowded pigs often get ruptures & turmors on their bodies & resort to cannibalism out of boredom & stress & still use these sick & stressed animals for human consumption. Cows with mastitis & pus are still milked. Most animals are not dead when the meat processing begins (skinning & deboning the carcass). Some have their throat cut & are just left hanging as some abbitoirs collect the blood as well. Diseases are born & spread through incorrect disposal of factory wastes including carcasses..the result Pfisteria being one dangerous bacterium. And of course those farm hands that are unnecessarily cruel to the poor animals...bred only to be killed for mans profit, should be ashamed. Some of the violence displayed is brutal to say the least. Sad in a way we have become so self absorbed we cant see anothers pain & suffering, no matter what the species is. This planet was meant to be shared, not ruled over by overlords leaving other living beings in fear. I do not think my self any better than anyone else. I have what everyone else has on this planet, a choice, & I choose a different path to eleviate the suffering of others. Thats all.

Yes, that really is disgusting. Looks like yogurt. Ewwww