Veg-curious folks: I highly recommend this lucid, funny, easy-to-read guide to vegan living (along with Erik's blog for news & inspiration at Vegan.com).

For those who already endorse Erik's message, consider showing him some love with a donation. He is IMO one of the best writers out there on ethical eating; his "Meat Market" is a meticulously-researched, facts-based critique of animal agriculture. And, AND, he's committed to getting his message out even if it means giving up fair compensation for his work. He's exactly the kind of highly effective activist that we need to directly support.