You guys can't see the forest for the trees. While the ADA may take funding from special interests you are missing the point that the dietitian is making. REDUCE meat consumption, eat a more plant-based diet. Check out her book The Flexitarian Diet, which is great. Get over the fact already that there are industrial turkey farms and other animal farms and see the message that this very good dietitian is trying to get across. Eat less meat, eat more plants. It is ridiculous to think everyone should and will become a 100% vegetarian. In fact the vast vast majority of people that say they are vegetarian do not actually eat a 100% vegetarian diet. They are usually expert flexitarians that eat plants MOST of the time.

thirstyape, I think you are missing the point of why most of us are vegetarian. It is not for social reasons, nor to please our palates, nor even for health or the environment... (although, surely, even for those reasons it would still be better to be 100% vegan). But if you are vegetarian for ethical or spiritual reasons, which I think most full vegetarians are, there is not any real excuse to go off the diet, as it is relatively easy to maintain. And, someone who considers herself worthy of offering advice to real vegetarians should respect this as a personal standard, not as a frivolous desire not to eat meat.

Also, flexitarians should not call themselves vegetarian and I find it annoying when they do. It only serves to confuse self-professed omnivores.