I love it, but aren't they opening themselves up to a huge lawsuit? I can just see that coming. This is way too much truth for the meat and fast food industries to handle. They will try to squash this.

I'm lovin' it myself.
Here's to hoping that it makes a dent!

I'm kind of cynical though and think that it will not. People are pressed for time, their choices are limited and the food tickles the taste buds.
My one hope is that the economic greater depression will knock the stuffing out of this industry and people will go back to cooking their own food (Jamie Oliver's Food Revolution). I don't care if they eat beef and pork - but if they're preparing it themselves they're going to be better off. Getting them onto "pastured" meat will be a good step as will getting the meat down to a condiment sized portion and out of most meals. I still think that we need to get rid of the externalized costs - the cost of meat must include the full cost of production and sewage treatment and global warming and .... then habits will change.

Big change begets big benefits; but I'm kind of cynical right now - reflecting upon friends who have had heart attacks and other serious medical conditions and rarely do they ever consider changing their diet or getting informed. As one friends cholesterol, and weight, has been edging up and up he refuses my information or informing himself and he's reassured that his doctor tells him that his ratio of LDL to HDL is good and to just ignored the bolded total cholesterol on his blood work sheets ....

This was the worst thing I have ever seen. It was actually painful to watch. Dr. Campbell was like an old man that didn't know where he was. He didn't understand even the most basic questions and couldn't even explain the title of the movie, his reason for being there! It was like watching someone you once knew fall victim to severe Alzheimer's Disease. Campbell was clueless and embarrassed himself. He should have deferred this interview to Joel Fuhrman or someone that can talk at the celebrity level. I felt so bad for him...I was crouching in the corner. What a train wreck...poor guy...RETIRE!!!