This is really good information. I just wish more people had the desire or nerve to educate themselves about the consequences of their actions and choices. Being vegetarian for 4 years and mostly vegan for 6 months (almost all the way there), I don't think that taking the word "milk" off of non-dairy products will harm sales in the least or help the Dairy Industry. We, for example, choose non-dairy because we know that it does not contain dairy, regardless of whether the label says "milk" or not. Before we stopped drinking dairy, I was never fooled by the word milk on any product because in my mind, life, upbringing etc...milk can mean many things. The word milk was also always accompanied by the appropriate explanation of the type of milk. We drink Soy, Almond, Rice, Hemp MILK precisely because we don't want lacteal secrection dairy MILK. The Dairy Industry is desperately trying to regain lost (educated) consumers under the false assumption that we have all been duped into buying non-dairy, thinking that it is dairy because of that one little word. They are also operating on a disconnected basis with the current and changing consumer desires and awareness, and they are in denial. Call it what you will, I'm buying non-dairy!

I just checked NMPF website and I checked the source code of that e-mail page and when you click the send button the e-mail goes to some IT at david.paolicelli@vivakos.com . Why they are not sending it directly to the commissioner? Are they filtering and censuring the e-mails? Is that even legal?
Besides, why their list has only “Milk”, “Yogurt”, “Sour Cream”, “Ice Cream”, and “Cheese” but doesn't include butter? Isn't butter dairy product? Of course they know that if they include butter then even the non-vegan people will start laughing at them (imagine you can't say peanut butter anymore). This way they are deciding which veggie source products can have dairy product names like butter, and which ones can not.
Last but not least is the etymology of the word. Just because in English the word milk comes from act of milking a mammal that doesn't mean that it's the same for all languages. For example, in Armenian, the word for milk is "gat" and that comes from "gatil" which is a drop of liquid. So in Armenian you can call a soy milk a milk but in English not. Does it make sense?