Jeff Novick of the McDougall Program teaches three easy rules for reading food labels. This is a short excerpt from his incredibly useful presentation -- you will not forget what you are about to learn! In it, you may be shocked to discover that some of the healthy vegan food you've been eating ain't so healthy after all. We're talking some top veg brands! Novick takes you through many veg products with specific information about what you want to eat, and which ones to avoid at all costs.
Novick also destroys the myth that the US ever went on a "low fat" diet. As a former account manager at Kraft Foods, he blows the lid off the deceptive tricks corporate food companies use in order to make (false) claims that their foods are "healthy" or "low-fat."
This is an excerpt from Novick's full 80-minute talk at the VegSource 2007 Healthy Lifestyle Expo, which is one of a 12-part series of top health expert presentations. In his fascinating and entertaining presentation, Novick reveals the intentional label deceptions nearly every food company employs, and shows you "how they do that."
After watching his talk, you'll never look at packaged food the same!
Jeff Novick, is truly a unique dietitian and nutritionist. With over 24 years of experience in nutrition, health, fitness and natural living, he offers expert health advice distilled into powerful, easy-to-understand language on a variety of current topics.
Jeff’s insightful and humorous approach to nutrition and health has helped thousands worldwide make the transition to healthy living. He holds both undergraduate and graduate degrees from Indiana State University in nutrition with minors in Exercise Science.
Jeff serves as the Director Of Nutrition at the world-renowned Florida Pritikin Center in Aventura Florida. He has taught nutrition classes at Indiana State University, Indiana University Medical School, and the University of Miami Medical School. While in Indiana, he created and taught the Nutrition Education Initiative, a preventive medicine curriculum for medical doctors, resident s, and medical students. In recognition of this groundbreaking project, Indiana’s governor awarded him the Indiana State Public Health Excellence in Health Science Award, and Indiana University gave him the Graduate-of-the-Last-Decade Award.
He has been interviewed by Frontline, Newsday, Parade Magazine, Men's Health, and other media nationwide. Novick has been on the faculty at the Pritikin Longevity Center since 1998.
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