In this fascinating, wide ranging and entertaining talk, Jeff reads excerpts from his new book and reveals personal thoughts about some of the leading people in the food and animal rights movement.

Here's just one of many amazing quotes from Jeff's book:

"At the moment our human world is based on the suffering and destruction of millions of non-humans. To perceive this and to do something to change it in personal and public ways is to undergo a change of perception akin to a religious conversion. Nothing can ever be seen in quite the same way again because once you have admitted the terror and pain of other species you will, unless you resist conversion, be always aware of the endless permutations of suffering that support our society."
-- Sir Arthur Conan Doyle,
Novelist, author of the Sherlock Holmes series of books

Think you already know everything there is to know on this issue?  After reading Jeff’s book, you’ll realize that you didn’t.  We share 85% of our DNA with fish, for example, and Jeff spotlights many very recent studies, such as those revealing that fish, like people, have long memories, and are actually quite intelligent creatures.  Jeff makes us consider: do fish deserve less respect, should their death should be less troubling? 

Jeff also calls on his long experience as a Freudian analyst to examine the concept of denial as it relates to our habit of eating factory farmed animals (which Jeff shows constitute 99% of the animals people eat today in the U.S.). How do people feel about their role in supporting the industrialized cruelty our way of life is based on?

There is so much here which is new and found nowhere else in any other book, and so much which is useful in talking about diet -- this book is a must for the library of anyone who is a vegetarian, a vegan, anyone who is considering becoming either, and for anyone who wants to become fully conscious about their food choices. Jeff covers new ground on nearly every page.

Watch Jeff's one-hour talk:

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CLICK HERE to ORDER Jeff's New Book from AMAZON.com

ABOUT THE FACE ON YOUR PLATE:

Somewhere in between Fast Food Nation and The Omnivore’s Dilemma, between eating at McDonald’s and killing a pig for dinner, there is a need for a book that will probe more deeply and provide greater understanding and insight into the psychological factors that influence decisions about what we eat and why — and how these choices affect our lives, animals’ lives, and the environment.

In this revelatory work, Jeffrey Moussaieff Masson does just that, showing how food affects our moral selves, our health, and our planet. The Face on Your Plate raises questions to make us conscious of the decisions behind every bite we take: What effect does eating animals have on our land, waters, and even on global warming? What are the results of farming practices — debeaking chickens and separating calves from their mothers — on animals and humans?

And uniquely as a psychoanalyst, Masson investigates how denial keeps us from recognizing the animal at the end of our fork — think pig, not bacon — and how each culture distinguishes which animals are food and which are forbidden. The Face on Your Plate brings together Masson’s intellectual, psychological, and emotional expertise over the last twenty years into the pivotal book of the food revolution.

Anyone who wants to be open-eyed about their food choices — vegans, vegetarians, and meat eaters — will welcome this timely work.