Someone on the
lunatic vegan fringe said today that you're now supporting the dairy
industry if you buy White Wave vegan products. Putting aside the
fact that the person spewing this has a history of saying anything
no matter how silly and untrue to promote himself, the fact is when
you buy Silk you're supporting a vegan company which produces great
vegan products. Now that vegan company is owned by a non-vegan company
with enough foresight to realize companies like White Wave represent
a growing and important market.
To follow the
deceitful logic of the of the lunatic above, one would have to shun
the recent and exciting phonenomena of Yves Veggie Dogs in baseball
parks, because Yves is owned by Hain, which also owns companies
which produce dairy products. And you would have to shun the organic
produce at Whole Foods or Wild Oats, because they also sell non-vegan
products. Obviously, that's not a recipe for expansion of veganism,
but for cult-like isolation and diminishing any growth of veganism.
A worthy goal
is to one day be able to walk into any grocery store and see vegan
products on every shelf, not simply on some ghetto-ized grocery
aisle where they may carry one or two crummy vegan goods, or none
For people who
have a blazing hatred of the dairy industry, it's a day for celebration.
A big dairy company has caved in. They cried uncle. They spent over
$200 million on a soymilk company which is an admission that vegan
soymilk is here to stay, that White Wave is onto something good,
and Dean Foods wants in on it. With dairy sales declining due to
the soymilk market and with the resources now at White Wave's disposal,
Dean Foods may one day become a soymilk company with some minor
dairy holdings, rather than the other way around.
to see the people at White Wave who have worked very hard to maintain
a certain level of integrity and quality in their lives and in their
products -- be rewarded.
So is there
Is there a downside
to Dean Foods buying White Wave? As long as White Wave keeps their
formulations and philosophy intact, no. Now that they're owned by
a company which has huge resources like Dean Foods, White Wave is
poised to become an even bigger more successful vegan company than
they already are.
So all in all,
it's a good day for the spread of veganism, and a healthier lifestyle