"Our partnership with ConAgra Foods gives both our companies a
marketing edge with the growing number of consumers who are interested
in healthy eating," said Haas, FoodFit.com president and CEO. "Through
our unique business model, FoodFit provides a trusted source of
credible information that the food industry can use to bring millions
of consumers the health and nutrition information and services they
want and need."
"The ConAgra Foods-FoodFit alliance helps maximize our connections
with our expanding audience of healthy eaters,” said Bruce Rohde,
ConAgra Foods chairman and CEO. “We'll use the interactivity of
the Internet in order to better understand and serve consumer wants
and needs. Consumers will also be able to easily access a great
source that can help them better understand the good, healthy and
tasty opportunities available to them through ConAgra Foods' vast
array of great tasting and good-for-you foods."
Haas said that the healthy-food market is the fastest-growing sector
of the food industry worldwide. More than half of grocery shoppers
surveyed in 1999 sought health and nutrition information.
As one of ConAgra Foods' most prominent brands, Healthy Choice provides
a communication medium through its packaging and its own Web site
at HealthyChoice.com, and has it's main site at ConAgra.com..
Haas, a 20-year veteran consumer advocate and former under secretary
of Agriculture for Food, Nutrition and Consumer services (1993 to
97) founded FoodFit.com in 1999. She is a distinguished author of
food and nutrition books such as "Great Adventures in Food" (1999);
"Food, Family & Fun: A Seasonal Guide to Healthy Eating" (1996);
and the associate editor of the soon-to-be published "Encyclopedia
This capital expansion will help FoodFit continue its product development,
licensing and co-branded marketing initiatives, according to a news
Consumer brands for ConAgra Foods Inc., a $27-billion food processor,
include: Healthy Choice, Banquet, Armour, Louis Kemp, Libby's, Country
Pride, Kid Cuisine, Marie Callender's, Cook's, Swift Premium, Butterball,
Slim Jim, Chef Boyardee, and Hebrew National.